Lots of signs use LED for illumination, but when most people think of LED signs, they’re not thinking about channel letters or sign cabinets lit by LED. They’re usually thinking of digital signs, otherwise known as the LED message board. These signs have become extremely popular for a variety of reasons, and if any of those reasons apply to you, that’s a clue an LED sign might be the right choice for your business. Here are 4 clues that point to LED signage as a perfect fit for your business.
1. Your local codes permit illumination from LED business signs.
An LED sign could be perfect for your business for every reason we’re about to list, but unfortunately, you won’t be able to add one if local zoning codes don’t permit illuminated signage. These regulations vary from city to township. You may need to receive a permit for your sign, which can be a complicated process in some localities, and there may be specific rules regarding the brightness and size of your sign. In some residential areas, it’s possible to apply for a variance to permit an illuminated commercial sign that would otherwise not be allowed.
Still, there are other areas (such as historical areas) where LED signs are not permitted under any circumstance. Navigating regulations can be difficult, but your sign provider should be able to help determine what sort of LED sign you can have, if at all.
2. You change advertising messages often.
Now that we’ve gotten past all that boring stuff about sign regulations, let’s discuss the number one reason LED digital message boards are so awesome: they give you the flexibility to change your message and graphics to whatever you want, whenever you want. This is a major advantage over traditional signage, which will say the same message all the time unless you replace your sign.
Plus, new advancements in cloud technology and mobile device functionality make it simple to update your digital sign from any device, including your phone while you’re on the go. Whether you want to display a seasonal greeting, promote a certain product or sale, or try out a witty slogan, there are no limits to what you can do with an LED message board.
3. You want a sign that attracts more customers to your business.
Illuminated signs came into popularity alongside the rise of the automobile and eventuially progressed into the introduction of digital message boards. Providing an effective way to deliver multiple messages clearly to consumers, LED signs continue to grow in popularity especially in dense business areas and places of high traffic.
