As a business owner, you do a lot of work to set yourself apart and tell your customers exactly what makes you different from your competition. So, why invest in a one-size-fits-all sign that makes your business look like everyone else? Give yourself an opportunity to express your brand. Most signage types are highly customizable beyond just swapping out the words and colors, but not all sign providers will give you the options you deserve. A custom outdoor sign made for your business can reap great returns on investment by directly connecting with your customers. Let’s go over some of the benefits of getting custom outdoor signs.
You’ll be able to work closely with an expert in outdoor sign design
While many business owners have their own ideas about their sign’s appearance, many others have no idea where to start. Is a monument sign most appropriate, or do you need a pylon sign? Will an awning keep your outdoorsy customers comfortable, or should you think bigger and install a canopy? Understanding your options for customization of each sign type may make it easier to decide.
This is where expert advice is invaluable. Outdoor sign installation professionals have experience with more than just the technical aspects of sign design; through their work with business owners just like you, they also understand a business’s unique needs. The nature of your work is not the only factor that determines what sign you need. Many other factors come into play, including your location, your clients’ wants and needs, and municipal regulations. Choosing a unique design is one thing, but it’s best if an expert can guide you.
With a customization, you’ll have more options to make your outdoor commercial sign better represent your brand
If you’re involved in your sign’s design process, you can ensure that it’s truly representative of who you are and what your business does. Not all sign companies build your sign from the ground up–many will just use parts that are ordered wholesale. This means that you’re not getting the best quality, and it also means you won’t have the same options for customization. For instance, what if you want a sign cabinet in the shape of your logo rather than the traditional rectangular box?
Customers and clients respond to well-developed brands. They’ll associate your logo and your other branding with your company. In this way, your custom sign could do a lot of the legwork of marketing and reaching out to your customers if you keep their needs and wants in mind when designing a unique sign. To get started, check out our tips for customizing pylon signs and customizing monument signs.
With outdoor digital signs, you get endless customizability
Some signs give you the opportunity to change your message regularly, allowing you to tailor your message as seasons change or as sales come and go. This goes beyond customizing the shape and style of a static sign and piques your customers’ interest by letting them know exactly what is going on at your business or even in your community. These signs are known as LED message boards or digital signs, and they can be added to outdoor sign types such as monument signs and pylon signs that are customized to your liking.
Many business owners take advantage of LED signs’ versatility. They let you refine your image in the community, whether you want to reach out to your customers with a witty message or a reminder about tax season, holiday sales, or even awareness months. LED display signs give your storefront and your business more personality than even the most attractive and creative static logos by giving your monument or pylon sign a conversational, formal or informational tone. The proper use of an LED sign gives you a limitless ability to enhance your brand and your physical presence.
Sign customization has no limits, so take advantage of your options!
Because there are few limits on custom signs, you can tailor your new signs exactly to your business’ needs and your clients’ tastes. Of course, this endless potential can be a headache for business owners who are busy running their companies.
KC Sign & Awnings has experienced sign design and installation professionals who are ready to work with you to create the sign your business needs. Whether you need the noticeability of an LED pylon sign or the flexibility and portability of a metal or plastic sign, we’ve got you covered. Contact us today, and let us put our experience and knowledge to work for you!
