Signage is one of the most effective forms of business advertising, so if you want your business to stand out from the crowd, a great sign is crucial. There are many types of signs to choose from, and it can be hard to figure out which is the right choice. Monument signage is one option you may be considering. A monument sign sits at eye-level and is usually constructed from stone, brick, stucco, or foam. Why do so many businesses use monument signs? Their versatility and sophistication are among the major reasons. Let’s explore 3 benefits of monuments that enable businesses to successfully display their information.
1. Monument signage is extremely versatile.
Monument signs have two components: the masonry component and the signage component. When you work with a sign company to have a custom monument sign made, you have a lot of options regarding style and material for the masonry as well as the signage.
The masonry can feature stone, brick, or stucco depending on the look you want to achieve. Many businesses take advantage of the fact that monument signs can be made to match the architecture of their buildings. For instance, if your office is a brick building, you may choose a brick monument sign for the purpose of cohesion in design. However, you can also shake it up and pick a material and design that complements your building rather than matching its features exactly.
2. You don’t have to break the bank for a monument sign.
While some businesses are willing to shell out the big bucks to get a high-end sign, the masonry elements of stone or brick monument signs do make them into a costlier option. However, it is possible to save while achieving the same look! For a more affordable solution, monument signs can also be constructed out of foam panels that imitate materials like stone or brick. In addition to costing you less, this option is more lightweight, so if you decide to change or remove your sign, the process is easier. Most people cannot tell the difference between a monument sign constructed from foam and one constructed from brick or stone.
3. You can choose between illuminated and non-illuminated monument signage.
For the signage component of your monument, you can choose between illuminated and non-illuminated signage. Illumination may include a sign cabinet, which is a box typically made from aluminum and Plexiglass that lights up your message. Individual illuminated channel letters can be added to a sign cabinet or directly to the masonry. You can even incorporate a digital message center into your monument sign and change the message whenever you want, which is great for advertising special promotions or simply for displaying clever messages that attract attention from viewers.
Don’t want a light-up sign? Some businesses shy away from illumination either because of zoning restrictions that disallow illumination or simply because they’re going for a more classic or subtle look. There are also a variety of options for non-illuminated signage you can add to your monument, including:
- Carved signs made from High Density Urethane or wood
- Dimensional letters, which are individual letters mounted to the sign’s masonry
- Sign panels made from aluminum or flatwood with vinyl graphics
Looking for a sophisticated business sign? You may want to try a monument.
Ultimately, the sign you choose needs to be right for your business and your brand. Because monument signs are lower to the ground, they may not be ideal for businesses that are located off busy highways–in this case, a high-soaring pylon sign is more effective for attracting customers from far away. However, because monument signs are typically at eye level, they can make your business feel warmer and more inviting to customers. Plus, you can landscape around your monument sign to enhance its beauty with gorgeous flowers and other features! Many businesses have found that monument signage is extremely effective for advertising their messages and drawing in customers, and yours could benefit from their versatility and elegance as well.
