When you picture a sign, are you imagining something stagnant? A sign is typically a permanent fixture, often used as a landmark when not functioning to attract passersby to your business, but that doesn’t mean it always has to display the same message. With an LED message board, you have the ability to create a sign for every season (or multiple signs for every season). These electric signs are not only versatile, but they can be integrated with cloud technology that enables you to update your message from your phone or computer.
So, why bother getting a sign that stays the same when you could have infinite messages for the price of one? Here are some ideas for seasonal messages you can advertise on an electric sign.
Winter
We’ll start with winter because we are currently dealing with the effects of snow and cold weather. Winter brings the holiday season, which is a great time for most retail businesses. An electric sign can advertise your holiday promotions, and it can also be programmed with festive or timely graphics like snowflakes or holiday motifs. Also, there’s no reason you can’t use your sign simply to talk to the local community. Why not broadcast snow safety tips or weather updates? If you change your message often, people will get into the habit of checking to see what it says rather than passing by without noticing.
Spring
Ah, spring. We sure wish it would come sooner. It’s the time of new beginnings, and shoppers are running wild, encouraged by the milder weather, so it’s the perfect time to attract them with an electric sign. Your LED message board could advertise a new product born in spring or simply your spring sales and promotions. Animated graphics of flowers, raindrops, rabbits, and anything else you desire can be used to convey that you keep up with the changing seasons.
Summer
Just like in the spring, there are lots of consumers out and about in the summer, ready to check out your electric sign and your business. If your business sells food or drink, then that’s a plus, because electric signs are perfect for advertising ice cream and cold beverages to the people trying to beat the heat. If you’re stationed on the way to the beach, that’s even better: your electric sign can remind drivers to make a stop for supplies. Your sign can also double as a weatherman that lets people know exactly how hot it is.
Fall
Autumn is the season of falling leaves and the spookiest holiday of them all, Halloween! This is a great opportunity to display animations of ghosts, skeletons, and ghouls, but don’t scare your customers too much. Instead, attract them by advertising some un-scary savings and fun holiday messages! If you really want to be informational, you can even provide some tips for cleaning up the leaves.
We’ve now gone through all four seasons and a few possibilities of what you can do with an electric sign for each. Don’t be afraid to get creative in order to make a real connection with your potential customers! With the technology of an LED message board, you’ll never get bored with your sign again, and neither will your customers.
