You’re driving a company vehicle, and you hit traffic. The company car is a typical gray van with no signage representing your business.
This is a missed opportunity!
If you were to add a custom vehicle wrap to your van, your car would then be a rolling advertisement for your business. It’s a great opportunity to gain exposure because people will notice the design while you drive and park in public.
The more you bring your decorated car out in public, the more people will see it. The content of your design will get noticed and remembered over time. A wrapped vehicle has the potential to lead to more business as people continue to see and remember you.
Let’s quickly look at some great examples of custom vehicle wraps.
- CertaPro Painters added a painter representation to their vehicle along with their business information.
- Halloween Adventure added Frankenstein’s head and their business information to their truck.
If you aren’t sure about how to design vehicle wraps, never fear! You don’t have to be a graphic designer or a creative person to build a vehicle wrap. We have you covered with 3 eye-catching design ideas.
Give people a way to connect with you
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- Who are you targeting with your advertisement?
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- What designs would resonate with them?
- What contact information would your audience most likely prefer to use?
Before you spend your valuable time on custom vehicle wrap design, you need to know a few things:
Ensure you’re on the right track with your vehicle wrap design by answering those questions. You want to reach the right people, and a well-thought-out design would help with that.
When you’re considering how to include your most important design elements, such as your company logo, always make your name the most prominent part. That’s the start for how people will remember you as a company. Everything else is secondary, including your contact information, because people can simply Google your name for that.
On the other hand, when you add extra details, such as your website URL and social media handles, you can increase your reach even further. With a website URL, people can look at what you offer in more detail without having to search through Google results. With social media logos or handles, people can check your accounts for influence and activity. They are additional ways for prospects to get in touch with you.
When adding a phone number, consider using a trackable number. This will allow you to better measure the ROI of your vehicle wrap purchase.
Now that you know the best practices and advice, let’s get to the 3 design ideas.
1) Unique Finishes
When you think of a vehicle wrap, what comes to mind? Many would say they’ve seen matte designs most often. You may not want a matte finish, so what can you use instead?
Your ideal design company should offer a larger variety of finishes for vehicle wraps, including:
- Chrome
- Pearl
- Brushed metal
- Matte
You could even find color-changing vinyl!
Find a company that sells 3M wraps, which give your vehicle an even better feel than the other leading offerings. In addition, 3M vinyl will also last longer than the alternatives. Using a unique finish can give your car a more memorable, effective appearance, and 3M offers a wide range of options.
2) Custom Prints or Patterns
If you’re looking for a more standard, wholistic design for your vehicle wrap, consider using a custom print or pattern to encompass your entire vehicle. It could be an animal print, such as a leopard, or you could use a camouflage design.
The options are unlimited, and they’re sure to make an impression on anyone who sees it. KC Sign & Awnings has a few examples of what possibilities are out there. If you want to have a single design covering your car, use a custom print or pattern, such as the ones you see below:
3) Partial Wraps
A partial vehicle wrap is exactly what it sounds like: it’s a car wrap that only covers a select portion of your vehicle. It’s less expensive than the other options, but you still get the same quality and effect. You can still design a vehicle wrap that’s creative enough to draw attention.
When you use a partial vehicle wrap, you can choose to have it blend in with your car’s original color. You can also combine both a decal and partial wrap to make the effects even more meaningful.
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As you can see, you have several options to choose from. Hopefully, this guide has helped you make a decision for your business vehicles.
It’s important for you to know what your options are, but keep in mind:
You don’t have to do the designing yourself. You should have a vehicle wrap company that helps you from start to finish, using in-house, expert graphic designers. These designers will help you create wraps that are visually appealing and leave an impression on your target audience and prospects, with the ultimate goal of getting you business.
Are you ready to take the next step? Contact us at KC Sign & Awnings for more information and to get started with your own vehicle wrap design.
