When you open your own franchise, there are tons of things to do, so it’s easy to lose track. Coordinating signage is one thing that can become an involved process when you just don’t have the time. Still, knowing as much as you can about signage can help to make the process a lot less overwhelming. While there will be certain standards you must follow as a franchisee, it may be up to you to acquire signage and make sure your business gets noticed.
Know what rules your franchise signage needs to follow
Because there are likely to be specific standards for your franchise’s signage, your options may be somewhat rigid. In some ways, this can make the whole process a lot easier because you know exactly what you need. Of course, plenty of complications can, and do, arise. For instance, what if you’re in a location that does not permit that kind of signage your franchise is supposed to use, such as a light-up sign? You may need to get special approval from the franchisor based on the limitations of your location.
Find the right sign provider to work with
If finding a sign provider is up to you as a franchisee, it can be frustrating to have that added to your to-do list. That’s why it’s best to find a sign company that takes care of it all for you, from design and manufacturing to installation. If you need awnings in addition to signs for your franchise, it’s easier to work with one company that can handle both. Your sign company can also help you navigate the process of permitting and getting approval from your franchisor.
Types of franchise signage
Illuminated signs
Illuminated or lighted signs are extremely common among franchises because they’re so attention-grabbing. Plus, they’re still visible in the dark. Having an electric sign installed can be complicated. In some locations, only a certified electrician is permitted to handle the wiring. Luckily, this is something that doesn’t have to be your responsibility if your sign company takes care of it. Illuminated signs include uniform, boxy sign cabinets and individual light-up channel letters.
Awnings
Awnings are used by many franchises to create a distinctive look, typically in a branded color, and it may be your duty as a franchisee to have an awning installed and to maintain it. Styles can range from a traditional canvas awning to a modern LED-illuminated awning. Aluminum and vinyl are the most durable awning materials as they will not rust or otherwise be damaged by the weather.
LED message boards
LED message boards are an enhanced version of an ordinary illuminated sign. These electronic signs allow franchises to broadcast messages you can change at any time. For instance, your message board might announce a sale or a timely promotion.
Awnings and electronic signs are only a couple categories of signage that a franchisee might need to consider. For instance, a food service franchise will need menu boards, and any business requires window decals. The takeaway is that by working with a company that can handle all your sign and awning needs, you can avoid a lot of the stress that comes with finding franchise signage.
