Want to tap into a customer base of 50 million users who’ve spent over $200 million in a month? If your business is marked as a PokéStop, drawing new customers to your store can be as easy as putting a sign out. But even if you’re not listed as a stop, you’re not totally out of the loop.
Outdoor digital signs for your business can give you an edge over competitors using print or traditional signs. Dynamic, changing images and messages easily attract attention from potential customers, whether they’re driving or walking past your place of business.
It’s easy to intuit the benefits of LED message boards. However, many business owners’ primary concern is with the cost of outdoor digital signs. Most businesses’ advertising budgets are limited, so owners and managers want to ensure that they’re getting the greatest return on investment when considering the purchase and installation of LED signs.
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As a business owner, you do a lot of work to set yourself apart and tell your customers exactly what makes you different from your competition. So, why invest in a one-size-fits-all sign that makes your business look like everyone else? Give yourself an opportunity to express your brand. Most signage types are highly customizable beyond just swapping out the words and colors, but not all sign providers will give you the options you deserve. A custom outdoor sign made for your business can reap great returns on investment by directly connecting with your customers. Let’s go over some of the benefits of getting custom outdoor signs.
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About a week ago, the famous “Welcome to Fabulous Downtown Las Vegas” sign was destroyed when a pickup truck came crashing into it, proving that even the most iconic signs aren’t immune to disaster. Business and property owners are tasked with the responsibility of keeping their signage in good condition, whether it’s affected by something as catastrophic as a truck accident or as routine as a summer storm. With minor damage, though, it may be hard for you to justify spending the costs on a replacement sign. How can you tell it’s time for a new sign? Here are 4 signs your sign’s time has run out. Read More
Awnings can enhance the image your company projects to the world and enhance customers’ first impression of your business. From sleek and modern to classic and comfortable, awnings add form and function to your place of business. We could talk all day about business awnings and canopies and how endlessly customizable they are.
So let’s talk cost. There are some significant differences in the price and installation of metal awnings and canopies and their plastic and canvas counterparts. What’s the most cost-effective awning for yur business?
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What are channel letters? Channel letters are the large, individual letters frequently seen as signage on storefronts and mounted to freestanding signs. These letters are three-dimensional, but there’s one main factor that separates them from their counterpart that is known as the dimensional letter: channel letters are illuminated whereas dimensional letters are not. Channel letter signs are bold and eye-catching, and though their main use is outdoors, it’s not uncommon to see them as part of an indoor display. In this post, we’ll go a little deeper in answering some questions you may have about what exactly channel letters are: what they’re made of, how they are made, and how they’re mounted.
When customers visit a shopping center, they are greeted with a variety of signs that are vying for their attention. Strip malls, outlet malls, and other outdoor shopping centers need signs to draw visitors in, to direct them, and to identify stores and food service establishments. Here are 3 types of exterior signs that can enhance a shopping center and attract customers.
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Signage at retail establishments serves a very basic function: identification. It can also convey messages to your customers and help you establish your brand. That basic function plays into human psychology as you guide people to become customers and then guide those customers to make purchases. While your exterior signage is about influencing people to come into your store, your interior signage then needs to guide them through their shopping experience.
So, how should you lay out the signage in your store to best direct customers? Here are the three fundamentals of effective interior signs that enable customers to have a great experience in your store, resulting in them making purchases and, even better, becoming regular shoppers.
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The best places to work often have the best designs and decorations. Adding character to your office walls with quality signs can enhance the work environment and provide a boost to employee morale. Signs can be used for just about anything: as labels for rooms and offices, to display projects and past work on your walls, and as directories for visitors to your building. Here are 5 signs you can use to display important information and bring character to your office building.
It’s a fact of life that businesses and buildings need signage. You may have an idea in your head of the type of sign you need, but maybe you don’t know how to name it. Here’s a quick guide to some of the most popular sign types from the experts at KC Sign & Awnings. Read More
