Awnings are one of the most distinctive features that business owners can add to their buildings. They’re more than a way to display your name. A couple of the benefits include: they can provide shelter from the rain and they can save you money on air conditioning in your building by blocking the sun that pours through your windows!
Read More
When you’re deciding what type of signage would best fit your business, there are a number of factors to take into consideration. The right exterior sign for your business or shop is one that fits well with your brand and that maximizes the number of potential customers or clients who will see it. In this post, we’ll talk about the three questions business owners should ask themselves before committing to one particular type of exterior sign.
Lighted signs are one of the easiest ways for businesses to attract attention. In the past, lighted signs were typically fitted with neon tubing, but the standards for innovative sign design change over time. With advancements in LED technology, it has replaced neon as the standard for lighted signs like channel letters. Let’s take a look at the difference between LED and neon signs and discuss how to select the right kind of channel letter sign for your business.
When choosing a sign for your church, you want to positively represent your congregation to the public in order to attract interest. Church signs should be inviting and send the right message about your faith and your community. There’s no one way to design a church sign—it really depends on a variety of factors. Let’s take a fresh look at church sign design.
Trying to decide on a sign? A monument sign may be right for you! Don’t know what a monument sign is? You’ve probably seen them all over, whether at churches, office buildings, shopping complexes, school campuses, wherever. They sit low to the ground and are constructed out of materials like brick and stone. Monuments are classic and versatile, and because they generally sit at eye level, they are very inviting to visitors rather than imposing. Based on your business, organization, or property’s needs, monument signs can be designed in a variety of ways. Here are four of the latest trends in monument sign design that are sure to make your sign stand out. Read More
When you invest in a sign, the goal is for your sign to work for you by promoting your business. There are a variety of ways to make your sign demand attention, including the deliberate choice of shape, size, placement, and colors–and all of these factors make an impact when used creatively. However, there’s one feature in particular that tends to make business signs shine above the rest: illumination. Light-up signs don’t go to sleep when the sun goes down. They continue working for you and can draw in customers effortlessly at all hours of the night.
Read More
If you’re looking for a way to advertise your business and already have a fleet of vehicles, then you have a grand opportunity to turn those vehicles into moving advertisements! We’re talking about vehicle wraps. You’ve probably noticed some wrapped vehicles on the road with their logos and brightly colored graphics setting them apart from ordinary, boring solid-colored cars, vans, and trucks. When you’re stopped in traffic, it’s almost impossible to ignore a vehicle covered in a wrap, especially if that wrap has a clever message or unique design.
Read More
If you’re a restaurant owner, you probably spend your time juggling many different things at once: making sure your menu is in good shape, keeping your kitchen stocked with ingredients, and ensuring your staff is working efficiently, just to name a few. Within this neverending list of tasks you’ve got going on, you may not have much time to think about how your restaurant looks from the outside. However, it’s vital take make sure the outside of your restaurant is as appealing and enticing as the inside. An important part of making sure your restaurant looks great is choosing a restaurant sign that stands out from the crowd. With so many different types of signs available, it can be difficult deciding which one is right for you. Let’s take a look at some things to consider so you can make picking the perfect restaurant sign a breeze.
What kind of restaurant are you?
The look and feel of your restaurant has big impact on what restaurant sign will be right for you. For instance, if you’re a high scale restaurant serving fine cuisine, you’re probably going to be looking at a different sign than you would if you were opening a fast food restaurant. Your restaurant sign is often the first point of contact potential customers have with your restaurant– they see it as they pass by your location and create an attachment in their mind about what kind of restaurant it is. That’s why it’s so important to have a restaurant sign that matches the atmosphere of your restaurant. A flashing neon sign probably isn’t the best idea for an upscale five-star restaurant. You want your sign along with the rest of your branding to align with your customers’ expectations. Doing so will increase the chance of them having a positive experience eating there and make it more likely they’ll return for another meal.
Looking at different types of signs
Picking the exact type of restaurant sign for your restaurant can be a difficult task, simply because there are so many options to go with. Carefully considering the location of your restaurant and the overall look-and-feel of your business will help narrow these choices down. Let’s take a look at some types of signs that would be great for a restaurant:
Awnings
Depending on the style of your restaurant’s building location, an awning may be a great choice. Usually constructed from vinyl or canvas, awnings provide a sheltered canopy over the entrance of your restaurant. This can really draw people into your restaurant– especially if it’s raining outside!
Channel letters
A sign consisting of channel letters can really make your restaurant stand out. These individual 3D letters are usually constructed from aluminum and are a great option if you need your sign to be lighted.
Pylon sign
If you’ve got space to work with, a pylon sign is a huge statement piece for your restaurant. Pylon signs can be constructed using a wide variety of materials to fit with the overall aesthetic look of your restaurant. They also serve as a great way to advertise your restaurant if it’s located next to a busy road.
Think about using graphics
If you’re proud of the food you serve, why not show it? Displaying a high-quality picture of the main attraction of your menu could go a long way to enticing people into your restaurant. Think of commercials you’ve seen for restaurants on TV– they put the food front-and-center, right? Ads for fast food restaurants show off their juiciest burgers with the freshest toppings. They do this because it works. Research shows people have feelings of hunger when they see images of enticing food. Using high-quality graphics as part of the design of your restaurant sign will help get people through the door.
Getting the right angle
Depending on the specific positioning of your restaurant, you want to make sure your sign is visible from all the angles passers-by will be coming from. Maybe your location is next to a major road, so of course you want a large stand alone or even a pylon sign that’s visible to drivers from their cars. However, if you’re lucky, you may also get a lot of foot traffic walking by your restaurant. In this case, larger signs might be a little overbearing or not fit within the space constraints you’re working within. An awning or channel letters could be the touch your restaurant needs– something that fits your space but also attracts the eye of hungry passer-by and entices them to come in for a bite to eat.
Think also about the angle your sign needs to be facing to get the most views from potential customers. You want your restaurant sign to fall naturally into people’s line-of-sight– that way, you’ll maximize the number of people who see it. Lighting is another important consideration for your restaurant sign. If your restaurant serves food late into the night, you want to make sure your sign stays visible into the small hours. In this case, you might think about something bright that catches the eye– maybe even an electronic or LED sign would do the trick.
Find the perfect restaurant sign
Finding the right restaurant sign is a question of doing your research and taking the time to decide what it is you’re looking for. With so many options out there, it’s easy to find the perfect sign that will be attractive and entice potential customers into your restaurant. Finding the perfect restaurant sign will give your restaurant the finished, professional look you and your staff can be proud of.
An eye-catching sign is one of the most effective ways to draw customers to your business. However, from monument signs to pylon signs to LED signs, there are endless options you can choose, and even once you’ve chosen a style, you still need to figure out what design will make your sign special. Everyone is vying for the attention of passersby, and it’s easy for your sign to blend in and go unnoticed. So, how do you make your sign stand out from the competition? Here are 5 ways savvy business owners can ensure that their signs will not be missed.
Read More
