The Sign Buyer’s Guide
Vol. 1: Exterior Signage

Exterior signage is the first thing visitors see when they come to a building. The right sign makes the right impression.

In this free e-guide, you’ll find:

  • Learning the language of signs:

    • What are channel letters? Dimensional letters? Pylon signs? Monument signs? Find out in our guide to exterior sign terminology so you can name the kind of sign you have in mind.

  • What to consider when choosing a type of sign:

    • Zoning regulations, logistical limitations, and what will most strongly appeal to your customers.

  • Sign design considerations:
    Conceptualizing a design that gets your message across in the clearest and hardest-to-miss way possible.
  • What to look for when finding a provider
    to design, create, and install your perfect sign!

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