Outdoor digital signs for your business can give you an edge over competitors using print or traditional signs. Dynamic, changing images and messages easily attract attention from potential customers, whether they’re driving or walking past your place of business.
It’s easy to intuit the benefits of LED message boards. However, many business owners’ primary concern is with the cost of outdoor digital signs. Most businesses’ advertising budgets are limited, so owners and managers want to ensure that they’re getting the greatest return on investment when considering the purchase and installation of LED signs.
How much do outdoor LED signs cost?
The simple answer: It depends. The cost of an LED sign is impacted by the type of sign, its size, and the resolution. LED displays can be added to a variety of sign types (monument signs and pylon signs being the most common), and the materials, construction, and design of those signs varies greatly. Meanwhile, the LED displays themselves vary. A monochrome digital display is going to cost much less than a full color, high-resolution display that can show complex graphics.
LED Sign Resolution
The type of display you choose affects the amount you’ll ultimately spend on your sign. Older digital signs were only available in monochrome before the LED technology advanced. The monochrome LED sign is a much more affordable option than full color, but if you are interested in showing detailed graphics, you’re going to need a higher quality (and thus pricier) sign. The resolution of an LED sign depends on something called the pixel pitch. Essentially, in a higher resolution sign, you’ll have more LEDs, and they’ll be smaller and closer together.
As the resolution goes up, so does the cost. You need to think about what kind of content your sign needs to display—whether it’s scrolling text, graphic animations, or live action videos—and talk to your sign provider about the best resolution necessary to display that content.
Weighing the Cost Against the Benefits
If you only want to display simple messages using text, then a lower cost monochrome digital sign may suit your needs. However, it’s best to invest in digital signage for its long term benefits rather than trying to save costs on the initial purchase. Outdoor digital sign displays have a range of versatility, and the ROI that business owners see is huge. LED message boards open up a whole realm of possibilities for engaging with your customers and running advertisements and promotions. Your messages can be easily updated at any time, and a bright, clear LED screen makes it easy to connect with people day or night. The business that outdoor digital signage can attract makes the cost more than worth it.
Contact an outdoor digital sign expert for more information
Because of the number of options available to those creating custom LED signs, it’s difficult to predict how much these signs cost. Your business’ needs will ideally influence what type of sign you ultimately purchase.
The experienced outdoor LED sign professionals at KC Sign & Awnings can help you with more than just the sale and installation of your new sign. They can also give valuable advice about the type of design and installation that would best suit your business. We have worked with business owners from all industries, from manufacturing and storage to food service to professional services. This wide ranging experience has given us profound insight into what works and what doesn’t based your business’ location, clientele, and other factors. Contact us to get started!
Do you have an idea for a hilarious yet informative LED message? Anything to say about how your businesses uses LED signs? Let us know in the comments!
