A “monument sign” is a freestanding sign with two major elements: the base (usually composed of stone, brick, split face block, or foam) and the sign itself (mounted to the base). Within this simple paradigm, there are a thousand and one ways (if not more!) to customize monument signage for your business. Here are six of the most popular.
1. Add whatever kind of sign you want to your monument sign’s base
You have free rein in choosing what kind of sign you want to add to your monument’s base to display your messaging. Selecting which one is right for you often comes down to the effect you want the sign to have.
If you want bright, eye-catching copy and graphics, a sign cabinet may be the best option for you to add to your monument sign’s base. A sign cabinet on a masonry base can really help your business communicate a sense of modernity that is grounded in tradition.
To really add dimension to your sign, you can go right ahead and put your lettering directly on the monument. This cuts out the middleman of a sign face and creates a straightforward, high-end looking monument sign.
There are few, if any, better ways to jazz up monument signage than with channel letters. These illuminated 3D letters can make a sign pop day or night, and when they reside on a monument sign, they are certain to dazzle.
For some, the channel letter/monument 1-2 punch is far more jazzy than their business needs. Dimensional letters achieve the added depth of the letter-on-masonry effect, but these letters do not light up like channel letters. They can, however, give off a very professional or traditional appearance, and spotlights can illuminate them at night if need be.
3. Add an LED message board
If flexibility is what you seek, then seek no further. Many establishments have rapidly changing promotions and messages they want to share with the public that ordinary signs could never hope to keep up with. Adding an LED message board to your monument sign can help you keep up with your patrons’ constantly evolving wants and needs. This investment will prevent you from ever having to buy temporary signs for temporary purposes. LED message boards on masonry bases can display changing graphics and attract vehicle traffic like no other signs can.
4. Choose from brick, stone, split-face block, and more for the masonry
Options abound for the masonry component of your monument sign. Whether you want to go with brick or stone or split-face block or what have you, you can be sure that your sign will have style that will last as long as the sign will. And considering that from the Great Wall of China to Stonehenge, from the Pyramids of Giza to Machu Picchu, stone monuments have lasted better than anything else humanity has ever devised, you can rest assured that your sign will be around for a long time to come.
5. Save costs with sign foam
Suppose you don’t need your sign to be a family heirloom. Synthetic materials that replicate stone, brick, and other masonry materials can be an economical substitute. Foam masonry has gotten so lifelike that few can distinguish it from organic materials. Though the sign will not be as durable as one made with true masonry, it will be considerably lighter and, thus, easier to remove or change if necessary. You’re not restricted to replicating stone with sign foam either; your monument signage can have a base of any color or style when made with foam.
6. Get creative!
There are a ton of established ideas out there for monument signs, but none of them matter unless you can make the sign yours. Incorporating your business’s branding into your monument sign or vice versa can be challenging, but it is never impossible. If you should hit a creative stone wall, finding a sign company that can help you design your sign is the best course of action toward creating a monument sign that is perfect for your business.
Make your monument signage stone cold stunning
Monument signs are some of the most versatile sign options in the business. Depending upon how you implement yours, a monument sign can signify timelessness or trendiness or anywhere in between. Work with your sign provider to tailor your sign until it fits your business like a glove.
