A “monument sign” is a freestanding sign with two major elements: the base (usually composed of stone, brick, split face block, or foam) and the sign itself (mounted to the base). Within this simple paradigm, there are a thousand and one ways (if not more!) to customize monument signage for your business. Here are six of […]
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Lighted letter signs, or channel letter signs as they’re called in the sign industry, are the most popular type of light up sign. Due to their high readability and illumination, their distinctive 3D form can be seen near and far and even at night. Channel letters get their name from the “channel” that is created […]
Now that summer is right on the horizon, you may be looking for ways for your business to make the most of the rising temperatures. Many businesses choose to run seasonal promotions so they can better cater to their customers’ interests. One of the best ways to communicate these promotions to customers is by using […]
Pylon or pole signs are one of the most common types of freestanding signs. They’re often seen at shopping centers and similar establishments and are especially great for attracting road traffic. The other most common type of freestanding sign is the monument, which sits at eye level, while pylon signs are tall so they can […]
Traditionally, when we think of advertising, digital, print, television, billboard, and radio ads are the obvious examples. All of these can be powerful marketing tools depending on your business. Yet when it comes to storefront and other building signs, you might not be quick to say they’re advertisements so much as they are labels necessary […]
Lighted marquee signs demand attention while giving your business a vintage feel. Marquee signs are typically surrounded by a border of flashing lightbulbs, and they can feature individual marquee letters. They’ve been around since the 1930s, and while their major uses include theater, hotel, and casino signs, marquee signs have taken on their own character […]
An effective sign can mean the difference between someone walking right in or walking on by to check out your competition. If you’re trying to attract new customers or help previous customers find you again, the primary function of your exterior signage is making you stand out from your surroundings and your competitors. That means […]
Awnings have been around since ancient times: In 50 BC, the Roman poet and philosopher Lucretius wrote of awnings in his only known work, The Nature of Things. The purpose of the poem was to explain the teachings of Greek philosopher Epicurus to a Roman audience, and Lucretius did so with a series of metaphors—and […]
Not sure what kind of sign your business needs? It’s written in the stars! KC Sign & Awnings will now be offering astrological sign consultation! It’s complicated and takes a lot more into account than your birthday, but as a starting point, here’s an infographic with insight into your ideal signage based on your Sun sign.
Many businesses seek out Americans with Disabilities Act (ADA) compliant signage in order to obtain their Certificates of Occupancy and avoid the consequences of a violation. It is absolutely critical to ensure that your signs follow the rules, but ADA compliant signs aren’t just there to meet a regulation; ADA signage enables your customers and […]
